Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. Hearst Autos’ in-house brands include Car and Driver, Road & Track, R&T, Canadian Blackbook, Autoweek, and R&T Crew, a subscription box for car-loving kids. In addition, Hearst Autos’ iconic brands Car and Driver, Road & Track and Autoweek will add collaborative benefits to Bring a Trailer, including editorial content and insights as well as business and sponsorship opportunities.Īs the leading automotive media organization in the world, Hearst Autos connects car buyers, owners and enthusiasts to the information they need, the experiences they crave, and the stories they love-while connecting automotive marketers to this audience of unrivaled breadth and diversity. Hearst Autos will expand and support Bring a Trailer’s offerings, community and transactions through investments in robust technology and new products and features. This is really an amazing next step in the Bring a Trailer journey, and it will allow us to solidify our tech foundation so that we can add new features and better serve the automotive enthusiast community.” I had Road & Track magazine pages hung on my walls as a kid and they helped shape my automotive passion. “We can now keep all of the best parts of the business intact while enhancing our capabilities to address our huge product demand and user traffic growth. “I’m very excited to continue to lead Bring a Trailer as we partner with Hearst Autos,” Nonnenberg said. No personnel changes are planned, and operations will continue from the existing San Francisco, CA, headquarters. We’re excited to welcome Bring a Trailer into Hearst Autos and develop the resources, tools, technology and partnerships to support and grow this iconic business.”īring a Trailer will continue to run as an independent business, led by Nonnenberg and his team. They’ve built a family, developed trust, and have become an invaluable part of the automotive landscape.
“What Randy and Gentry have developed is truly special, and what they deliver to their audiences so much more than transactional. “Bring a Trailer has set the bar for building a community around a passion point,” Sanchez said. “At its core, Bring a Trailer is about curation, which is what our brands have always been about.” “Bring a Trailer represents another step in the evolution of Hearst Magazines, one that connects passion points to content and now, marketplaces,” Young said. The name of the platform is a reference to the familiar shorthand in classified listings urging buyers to “Bring a trailer!” for non-operational projects, race cars and Concours show vehicles. This knowledgeable community of more than 415,000 users and more than 175,000 registered bidders vets each vehicle, giving confidence to potential buyers. The announcement was made by Hearst Magazines President Troy Young, Hearst Autos CEO Matt Sanchez, and Bring a Trailer Co-founders Randy Nonnenberg and Gentry Underwood.īring a Trailer curates classic, collector, and enthusiast vehicles submitted by its audience for auction. NEW YORK, NY (June 25, 2020)- Hearst Autos today announced the acquisition of Bring a Trailer, a digital auction platform and auto enthusiast community. HEARST AUTOS ACQUIRES BRING A TRAILER DIGITAL AUCTION PLATFORM They’ve built a family, developed trust and have become an invaluable part of the automotive landscape.” What Randy and (co-founder) Gentry (Underwood) have developed is truly special, and what they deliver to their audience is so much more than transactional. “We can now keep all of the best parts of the business intact while enhancing our capabilities to address our huge product demand and user traffic growth.”Īdds Matt Sanchez, Hearst Autos CEO: “Bring a Trailer has set the bar for building a community around a passion point. “I’m very excited to continue to lead Bring a Trailer as we partner with Hearst Autos,” says Randy Nonnenberg, BaT’s co-founder and CEO. Now, we’re delighted to welcome them to the family!
From vintage off-roaders to rare supercars to everything in between, BaT’s selection of rides has kept Autoweek editors enthralled for more than a decade. For car lovers interested in buying-or simply staring at-the coolest vehicles ever made, there’s one site all of us have bookmarked: Bring a Trailer.
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